usion (and cover it in the next part of the

In parts 1 - 5 you learnt how to develop your proposition Cheap Reggie Jackson Jersey , identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.


Now we turn our attention to site promotion, starting with free techniques. In marketing parlance Cheap Andre Drummond Jersey , we are talking about PR here. My key message is that free publicity opportunities abound on the web, but that people tend to invest their time in the wrong areas!


If people spent even half the time they generally spend on reciprocal link requests and invested it evenly across all the other tips and tricks I am going to tell you about, they would do much better!


(a) Google PageRank


Much has been written - and obsessed about - PageRank (a ranking given by Google to web pages on a scale from 0 to 10). To find out the PageRank of any site, the best way is to download the Google Toolbar or use the Top25Web Google PageRank Calculator.


What you need to remember - above all else - is that PageRank is only relevant in ordering search results, where sites have a similar search relevancy for the words searched upon. In other words Cheap Rick Mahorn Jersey , PageRank is only likely to be (very) important to you if you are seeking to enter a very crowded marketplace (eg. real estate) where there are already hundreds of established, optimized sites.


Google explain Pagerank as relying on "the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B".


So Cheap Grant Long Jersey , to increase Google PageRank, one needs to get links from other sites to yours - and lots of them. Also, links from sites with higher PageRanks are worth more than ones with little or no PageRank. As an example, just one link from a PR10 webpage (if it's the only link on that page) would be enough to earn your linked page a PR8, but you might need nearly 350 Cheap Jerry Stackhouse Jersey ,000 links from PR3 pages to achieve the same result!


(b) Inbound links


I hope my point on PageRank has not been lost on you! You will have to work very hard indeed to get your PageRank up to a decent level. Investing your time wisely is most important, or you could spend the rest of your natural life getting nowhere fast!


You should only really seek inbound links from pages ranked 6 or better (as then the odds become playable and worth the effort). Just beware that (as loads of other people know this too) your average PR6 website owner gets inundated with polite linking requests.


Also be aware that PageRank works in reverse too for outbound links (see below). If a PR6 site links to a PR0 site (such as your new one) it will dilute slightly it's own PageRank. Now who is going to do that just to help you out?


If you must send out reciprocal link requests to other sites, there is a protocol to observe. Firstly, you should only seek links with related sites as anything else amounts to unethical behaviour. Secondly, put a link to their site on your own site first. Thirdly Cheap Bill Laimbeer Jersey , send a polite note to the webmaster of that site, pointing out what you have done and inviting her to reciprocate. If the email address of the webmaster isn't obvious from the site, look up the technical contact from the site's domain name record (which you can bring up at Domain Search).


Be specifc about what link - and key word rich link text - you would like them to use and send them the HTML code ready-made, so they don't have to think too much!


Just take my advice though; this is likely to be a largely fruitless and very time-consuming activity. You are far better off focusing your efforts on getting a few key links from a very small number of key site types, which I outline below.


(c) Directory Submission


Web directories are a brave attempt to create a human-maintained taxonomy of the entire web. Such sites are given much authority by the search engines Cheap Grant Hill Jersey , with a PR8 for the Open Directory Project (DMOZ) and for Looksmart, and PR10 for Yahoo Directory.


As directories are in the business of giving sites like yours outbound links, they would seem a good place for you to start your promotional activities! Directories like DMOZ also sell their results to hundreds of other sites (including Google) so one link can quickly become several hundred!


Firstly, you should create a summary description of the site in less than 30 words. This should be similar to what you came up with for your Meta-description tag (see part 5) and loaded with the right keywords. My advice is to create a very slightly different version for each directory submission you make (so that you can later track the effectiveness of each submission, when they show up search engines fed by that directory). Doug opts for:


" - Antique doors and door fitting from Doug Chalmers of Middlesex Cheap Christian Laettner Jersey , UK. Old door knockers, door bells and other door hardware in brass and iron, shipped worldwide."


Secondly, you should research the various topic categories to find the most appropriate area to submit to. Do a search on your top four keywords - and on your competitors' URLs - at the top directories. Make a list of the most popular categories returned. In chosing between the categories, take two things into account; (a) is the category actively maintained by an editor (better if it is) and (b) is your site targeted at a specific regional market (in which case you should favour a regional category).


usion (and cover it in the next part of the guide) as Cheap Joe Smith Jersey , in my experience, it is very hard to get listed in Yahoo! Directory on the basic submission. That leav1 billion Euros and wa. Cheap Jerseys Wholesale Cheap NBA Jerseys From China Wholesale Jerseys From China Cheap College Jerseys Online Cheap Authentic NHL Jerseys Cheap Nike NFL Jerseys Cheap Baseball Jerseys Wholesale Jerseys Wholesale Jerseys From China Wholesale NFL Jerseys