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The content of advertising is basically the same no matter what the media. It is good and it works Dwight Howard Big Tall Jersey , or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.


Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable Zach Randolph Big Tall Jersey , Yellow Pages, anything with your name on it.


1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.


2 Be Consistent Pick a theme and stick with it, in all your print Marc Gasol Big Tall Jersey , radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.


3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.


4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package Mike Conley Big Tall Jersey , most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.


5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")


6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much Bryant Reeves City Edition Jersey , but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"


7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.


To have the best advertising Lorenzen Wright City Edition Jersey , YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.


For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:15TipsYP@

Looking for a simple and stylish traveling to and from your destinations? As a customer, you must wish for a well-maintained vehicle that has all the required space & features to make your journey easy yet comfortable. A well-maintained vehicle like a limousine has all the required space & features to make your business ride ultra comfortable. Here are the reasons, why people like limo rental services!


Perfect choice for every occasion


Whether traveling on a holiday or social events or parties or corporate events or a honeymoon, Austin limo rental services should be excellent choices for transfer provisions. The limo rental services provide a dependable Mike Bibby City Edition Jersey , professional, efficient and relaxing way of taking you to arrive at your destination. These transportation options are designed to offer with the latest and most lavished vehicles with all amenities. Austin limo rental services providers also provide an extensive range of fleet with varied colors, distinct styles as well as sizes to pick your group at ease. You will also find different limo rental packages and comfortable service under experienced chauffeur鈥檚 assistance.


Enjoying the lavishness


People might believe that limo rental services are limited to people society that is wealthy and famous. In fact, anyone can hire the Austin limo rental services to add a style to their journey. It may be to get a treat or adding sophistication to a particular occasion or just to meet a desire of going in style. The plush interiors Shareef Abdur-Rahim City Edition Jersey , comfortable seating up to 16 people, small bars to hold up all beverage, high qualities music system, plasma TV鈥檚 and much more will surely make an additional impact to your travel. Fortunately Allen Iverson City Edition Jersey , limo rental service companies in Austin offering limousine or limo party bus services with such facilities to go from one place to another with utmost sophistication, and relaxation. The vehicles are designed in such a manner that you might believe to be not in a car but in a cozy sofa.


Excellent service


One of the most difficult problems while traveling is to deal with the traffic and parking! Limo rental services help you to get rid of such issues and concentrate on your journey. They adhere to a very strict, regular maintenance and safety schedule to keep the vehicles in pristine condition. They have the best plans to make your moving in a timely manner. They also help you to choose the most appropriate limos for your special occasion and ensuring that you鈥檒l be where you need to be on time! Their chauffeurs are fully licensed, highly experts Dwight Howard City Edition Jersey , insured and diligently screened prior to being hired ensuring your journey in the safest manner.


Conclusion


Hiring a limo rental service could be an extremely comfortable and economically viable travel alternative. Be sure that the limo rental s. Jordan For Sale Wholesale Jerseys Cheap Jerseys [url=http://www.chea