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Important Foreign Marketing Failures Marketing Articles | November 8, 2008
Normal 0 In this day and age, when more companies are operating on a global market Authentic Gerrit Cole Jersey , there are many advertising issues to be aware of. Among these are foreign marketing failures...

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In this day and age, when more companies are operating on a global market, there are many advertising issues to be aware of. Among these are foreign marketing failures. This can seem a farfetched idea to the average business person Authentic Jose Altuve Jersey , but in reality, it is a problem in which many companies too easily become a victim.




The fact of the matter is that many businesses are geared to their home terrain and are not as familiar with the needs and buying patterns of other areas.? Typically, these businesses will use the same strategies in marketing all over the world instead of gearing each marketing campaign to the specific target area. This will lead to foreign marketing failures.




People are typically the same throughout the world.? There are men and women Authentic Michael Brantley Jersey , the young and the old.? This does not change throughout the world.? But what does change is the buying habits and the needs of the people in certain geographic locations.? Foreign marketing failures can happen anywhere if the research in the location and buying habits are not properly obtained.




What are foreign marketing failures?




So what are foreign marketing failures?? Say your company sells fur coats and you want to market them all over the world.? Do you really think that they will sell well in tropical environments?? The chances are slim unless you market them correctly. How about this, appliances and televisions are a hot topic to purchase on the internet.? However, if you only manufacture these items with capabilities to use in the United Kingdom and not in the United States Authentic Alex Bregman Jersey , then why would you market the same way in both areas? If your company is utilizing television and radio mediums, then you will need to do extensive research into the area to locate the proper buying habits and the needs of the region. If you do not do the proper research and target the specific needs of the consumer, then you will not receive the benefits in which you are looking to accomplish. These are foreign marketing failures.




Another major foreign marketing failure is the language barrier.? Not every person throughout the world speaks the same language.? If your company is United States based and you would like to obtain business from China Authentic Carlos Correa Jersey , then you will need to modify to that language code.? If you do not, this can be a foreign marketing failure as you are not reaching the consumer as you need to be. It will be less disastrous for your company to translate the information then for you to lose the amount of market share in which the region can provide.